How used car dealers can build trust, a guest opinion – Neil Smith Ops Director, Imperial Cars
Some interesting quotes in this article.
“7% of consumers visiting a used car retailer expect to have a good experience”
“Road to improvement starts with a great website experience”
“Call to actions like click to call and enquiry button are not going to cut it anymore”
“Customers have dozens of other options literally at their fingertips. If they don’t find what they’re looking for on the website, they’re simply going to leave. What a waste of an opportunity!”
At DRS we believe that if you can extend the customers online shopping experience to manage the part exchange to establish a value based on condition. This will assist them in making an informed decision, building trust and transparency prior to visiting your showroom.