90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online

Interesting stats from V12 Data

56% of shoppers would buy more cars if the process was easier.
Auto sales could rise about 25% if the retail experience improves.
99 of 100 automotive shoppers begin their purchase journey expecting it to be a “hassle” driven in large part by their experience, and that of friends/family, with retailers seeking to control the buying process to the retailer’s objectives.

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90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online