90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online
Interesting stats from V12 Data
- 56% of shoppers would buy more cars if the process was easier.
- Auto sales could rise about 25% if the retail experience improves.
- 99 of 100 automotive shoppers begin their purchase journey expecting it to be a “hassle” driven in large part by their experience, and that of friends/family, with retailers seeking to control the buying process to the retailer’s objectives.
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