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How Buyer Fees Quietly Shape Vehicle Acquisition Strategy
Buyer fees have become a normal part of stock acquisition — but how often do dealers step back and look at the total monthly cost? A reflection on cost, control and acquisition strategy.
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When PX Value Disagreements Kill Retail Deals
When PX value expectations aren’t aligned, retail deals quietly collapse. This article explores how timing and perception shape conversion.
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Why Part-Exchange Conversion Is Really Retail Conversion
Most dealers track retail conversion — but far fewer track PX conversion. This article explains why part-exchange confidence often determines whether retail sales happen at all.
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How Many Part-Exchange Enquiries Did You Receive Last Month?
Most dealers know how many cars they sold last month — but how many part-exchange enquiries did they receive? Why this overlooked metric sits at the top of the acquisition funnel.
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90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online
Interesting stats from V12 Data 56% of shoppers would buy more cars if the process was easier. Auto sales could rise about 25% if the retail experience improves. 99 of 100 automotive…
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Can you really sell a car with a chat bot? A guest opinion – Tim Mercer
Does your online purchasing proposition satisfy all your “in the moment” customers’ expectations? Imagine if you could extend the online shopping journey and capture the condition of the part exchange, review from…
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How used car dealers can build trust, a guest opinion – Neil Smith Ops Director, Imperial Cars
Some interesting quotes in this article. “7% of consumers visiting a used car retailer expect to have a good experience” “Road to improvement starts with a great website experience” “Call to actions…